THALO GREEN RICE FLAKES

THALO
RICE FLAKES
IN VIETNAM
Designer: Jinpna
Job: Branding & package
View: https://www.behance.net/gallery/93886759/THALO-GREEN-RICE-FLAKES
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Thalo company specializes in producing rice flakes, based in Vietnam.

Cốm, or green rice flakes, is a dish in Vietnamese cuisine. It is not dyed green, as can be done with pandan, but is immature rice kernels roasted over very low heat then pounded in a mortar and pestle until flattened. Cốm is a seasonal dish associated with autumn. It can be eaten plain or with coconut. The taste is slightly sweet with a nutty flavor. It is a popular seasonal dessert across Vietnam, especially in Red River Delta cuisine.

A traditional pastry, bánh cốm (green rice cake), is made using cốm with mung bean filling. Cốm is often offered to worship the ancestors in the Mid-Autumn Festival. The green rice can also be used in a sweet soup, chè cốm. Cốm is called com dep among the Khmer people. A similar dessert is known as pinipig in the Philippines.

Inspired by Vietnamese name of company "Thăng Long" means dragon and green rice fakes seed, we drew for the graphic of logo with organic colors to express the natural and clean products, no chemicals and healthy.