Truvia Mobile App

The problem Truvia encountered was that they needed to expand their base and was having trouble doing so. After user and market research revealed that the key would be to appeal to people with families. In addition to making sure the conversion methods and recipes are easy to use.

Mobile app for Truvia that puts the focus on the amazing recipes you can make with the sweetener and makes it easy to convert from sugar.

Maketa Mabane
UX/UI, UX + Research, Art Direction, and Brand Strategy.

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