ROFF Brand Guidelines

Last year I had the chance to develop the new brand identity for ROFF pets, a small leather workshop that creates a great range of handcrafted accessories for dogs.

The challenge was to create an identity that would appeal to young and older people alike.
It was achieved through a modern & lighthearted identity system, helping them to communicate with their customers easier.
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Will be happy to know what you think! 🤔
Press L