Detail Guys Auto Spa Combination Mark

The objective of this branding identity system was to create a mark that was simple, identifiable and appropriate for the Detail Guys business.

We created a memorable icon that can be applied to apps and favicons by combining the letter D with a punched out buffer in the negative space or counter.

When paired with the bold typeface, Gotham, it created a balance that worked well in vertical and horizontal orientations.

The orange and grey colors compliment each other and work well on dark or light backgrounds both having high contrast for easy identification.