Unite Genomics Branding - Brand Book
Unite Genomics helps patients and their families to accelerate medical research and find cures using cutting-edge technology. Unite needed a warm, friendly brand that put patients first while still showcasing their AI technology at a high-level. Using a visual metaphor of a spirograph to represent the technology and collaboration of Unite, Micah Daigle and I worked together to develop the brand strategy and visual system for Unite.