1tap Receipts Case Study

I vividly remember the day I formed a sole proprietorship company many years ago. The business was on the rise. With four iOS apps featured by Apple under my belt, I felt like it’s time to play with the big boys.

I remember coming out of the legal office with a bunch of papers in my hand, feeling proud of myself for the decision I have just made. Those were exciting times, full of enthusiasm fused with fear – a perfect formula for generating flow states.

Very quickly, I’ve come to see the other, darker, side of running my own company. While being my own boss was something that suited me well, it was the bureaucracy that I didn’t like.

What happened next? Well, let's say the universe gave me a call. Read more in the case study I've written.