Elevate your Advertising Experiece

**For the National Student Advertising Competition**
In order to effectively communicate the theme of the campaign (Elevate your Advertising Experience), we decided that we needed to have really striking imagery to grab attention and give an innate sense of separation between Adobe’s product vs their competitors. This campaign fits nicely within Adobe’s past marketing material while still bringing a new flair that uniquely positions this product in the marketplace.

Creating a sense of space is key in the effectiveness of the designs. The cleanliness of the promotional material hints towards the ease of use of the product. The calm nature of the images also displays the steadiness and reliability of the product. While Adobe usually targets creative consumers with its flashy and creative design, Adobe experience cloud’s target market (media buyers) needs to be assured that they will receive a reliable experience that will elevate the potential and possibilities further than their current ad-tech solution.

We have utilized Adobe’s Jewel Tones in order to grab attention and remain connected to Adobe’s current branding. In the artwork, business professionals operate in a business environment with different tools and business place objects floating around them. Their orientation and facial expressions all point towards a productive environment where they are able to operate at peak efficiency. The models are surrounded by a cloud that is seemingly lifting them up and supporting their heightened performance. The clouds suggests the experience clouds value in increasing performance.