Nässuma Aed Visual Identity

Nässuma Aed is a producer of healthy eco-friendly goods from Saaremaa island, Estonia. In translation aed stands for garden and Nässuma is the peninsula where the garden is located on the island.

The visual identity was inspired by the heavy winds the nature has to endure on the coast of the island - the calligraphic strokes ending with leaves flying in the breeze. The plants on the peninsula have used these harsh conditions only in their benefit by growing strong and tough.