Legend's Pub Rebrand

The objective of this project was the rebrand the logo and update the image of a long-established sports bar in Sarasota, Florida. The bar had been a well known sports bar for years with may regulars, but wanted to attract and keep new young bar-goers with a fun new logo, signage, catch phrase and accompanying merchandise.
The new logo and logotypes maintain the tropical, "locals only" flair and mild sports theme for the regulars, while introducing elements of music and craft wine/beer into the icon mix alongside the classic memorabilia, thus including "legends of all kinds."

The new stylization of logo and graphics is aimed to keep and old Florida feel and still be more marketable on T-shirts for the employees and the customers, for merchandise such as bottle openers, coozies and coasters.