Dribbble Saudi 04

With a short timeline and a tight budget Expedia asked us to create an exciting web experience for Saudi Arabia based around a short narrative.

After some initial concepting and quick prototyping, we looked to create a parallax site that was divided into 11 sections. Each section contained a short part of the narrative story and an image that related to it.

We looked at dividing the sections into 4 to get the best parallax effect this was made up of
- Static background image
- Moving foreground asset - which moved at a medium speed (when scrolled)
- Moving background asset - which moved at a fast speed (when scrolled)
- Particle elements - these were coded based and acted as dust, sand and sea particles.

The site itself was only live for 3 months but was designed and built as a white label product meaning that the elements could be replaced and a new site pulled together in quick succession.

At the bottom of the site the user was able to view drone footage of the various land marks as well as carousel through a descriptive gallery of the landmarks.