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Shoutout to my fellow small biz owners who are rolling with the punches in this uncertain time 💕⁠

I know there are a lot of you creatives, freelancers, and small biz owners who feel nervous or guilty about promoting yourself right now, but I don’t think you should for one big reason: your business and your creative work has inherent value.⁠

Think of how many businesses you’ve supported during this time: grocery stores, pharmacies, your favorite local restaurants, Netflix and Hulu, alcohol delivery...We’re all spending money on a mix of important things we need to survive physically and frivolous things we need to keep us alive mentally. I would argue that both are equally important to get us through this!⁠

If your small business somehow brings joy, love, humor, knowledge, or connection during this unprecedented crisis, I say go on with your bad self and sell it. If someone can afford to buy it, they will. If they can’t, they won’t. It’s really that simple.⁠

There’s no guilt when you think of your business as something that’s valuable no matter what situation the world is in. I invite you all to extend the same kindness you’re showing by supporting your favorite local businesses to yourself. 💖⁠

PS - This design is for a collaboration with multiple lettering artists to help support small business owners. Keep your eyes peeled for more about this project coming toward the end of the month! Thank you to Sweet Caroline Design for putting the project together 🙏🏽

Jessica Molina
Bold, empowering lettering & illustration for brands
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