Quote - Steven Burst

The business we do must be understandable. In doing so, we need not only to explain how something works or why it works, but to devote ourselves to explaining how something will be used.
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Often, in order to showcase our skills, we only present one side of our project - how we created it and why it works well. Only with this, we are not really answering key questions of future users. 🙋🙋‍♂️
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Building something that looks and works awesome for us, doesn't mean that it will be user friendly. What clients and audience are interested in is: How will we use what we designed?
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In our work, we must answer both questions. 📝