Let's sweat together

A series of illustrations I worked on a few months ago as part of Stretta's Premium Lager launch campaign by Hangar.

Stretta is a young beer startup in Malta named after Strait Street (or Strada Stretta as it was called back in the day)—a street in Valletta where drink, sex and swingin' jazz thrived, reaching its heyday in the 1950's. The reputation Stratta Stretta acquired as Malta's starting point for drink and pleasure provided the inspiration for Stretta beers: crafted for pleasure. This also served as inspiration for the cheeky and punny illustrations to keep the good times going on social media.

You can read more about this campaign here: https://hangar.co/projects/stretta