Round Rock Dance Halls

Here's another one that was right in my wheelhouse (pardon the baseball pun). The Round Rock Dance Halls were a promotional re-branding of the Round Rock Express Minor League Baseball team. The Dance Halls took the field to face their arch rivals, the Nashville "Honky Tonks", in a battle for baseball and musical dominance. Bob Wills, The King of Texas Swing, was my inspiration for this identity system that was well-fixed for Texas pride.