Ikarov Logo

In 2019 we worked hard to redesign the entire brand of IKAROV - a natural cosmetic company founded in 1991. Their mission is to produce affordable natural cosmetics from carefully selected high-quality raw materials.

Our work consisted of graphic and packaging design, pre-press and print work, website design and development, marketing visuals and communicational strategy.

The full list of deliverables looks like this: logo redesign, 5 color palettes, brand guidelines, 4 product lines with 35+ products in total (primary and secondary packaging), 4 marketing leaflets and a product catalog, 8 sachets, 5+ key visuals, and 30+ Leporello leaflets, outdoor advertising, shelf-talkers and shelf-frames, sales presentations and templates, business cards, 30+ pictograms for the product claims, 15+ handcrafted illustrations, adaptation of 40+ product mockups and 3D design of bottles and boxes. We also worked on the redesign of the website - user experience and interface design of a new user-centered B2B website, developed with a focus on usability, SEO and easy management of the content.

Credits for the logo: Kamen Kamenov