Stuserve Logo

Stuserve provides an innovative technological solution for the education sector, enhancing staff and student experiences in learning and career launch. Stuserve focuses on four key elements: studies, social life, personal management, career.
The logo combines a symbol with logotype in order to bring forth and combine the different values mentioned above:
The symbol is made of two textbooks defined by positive & negative spaces that interact with each other. The books are laid in perspective to each other to illustrate the shape of the letter S and the physical form of steps, resonating the content world of the product under the umbrella of the brand-name, along with the sentiment of "stepping up" & "moving forward". The lighting that is defined by the positive/negative space on each textbook is puroposely reversed in order to avoid symmetry and enhance the visual anchor, as well as to help the viewer decipher two hidden clues: the letter S and the top text book being also a graduation cap. These hidden visual cues create a memorable visual anchor whereby the viewer, successfully realizing the visual illusion, feels gratified and achieving, consequently strengthening the memorability and affinity with the brand.