NFL Nokia AR 03

The NRG Stadium, is a multi-purpose stadium in Houston, Texas, United States.

Their huge developments in creating a fully connected stadium led to a lucky opportunity, working with Happy Finish, a creative production collective studio in East London, we created a series of Augmented Reality MVPs for NOKIA.
The user was able to add their seat number, follow a few steps to then augment the pitch.Users were then showered with extra statistics, game information, player details and much more.

Part of a much larger piece of work, the early trials and adoption were positive with fans and after working out some technical issues with NOKIA the Augmented App should be coming soon to the stadium, re-investing fan engagement.