*Some Assembly Required

From the FL Boneyard, here’s an early direction for our work with For Joy. Their brand is fun, relatable, and sincere. Our team loved exploring themes and ideas around joy. We called this direction “*Some assembly required.”

The experience of joy looks different for everyone. And the truth is, as good as it feels and as simple as it seems, joy takes a little work. You could say that seeking joy in life has its own asterisk: *Some assembly required.