Smarch Logotype Exploration

Smarch is a software development agency with a mission to curb the effects of climate change by planting trees.

The brand name comes from СМЪРЧ (Smarch in Bulgarian) - the coniferous evergreen tree Spruce.

Our task was to create a minimalistic logotype that incorporates a tree symbol. After a ton of explorations, these are two of the concepts we presented to them - both fully custom types using the negative space and bringing different feel.

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Check out more of my work on Behance and Instagram.

KICKFLIP
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