Il Brutto - Limoncello Club Lapel Pin

If you've dined at Il Brutto, more than likely you've finished an evening strong with a complimentary bottle of housemade limoncello. Non ti ricordi? Then you've almost *certainly* imbibed. The extra-hardy liqueur is un classico Italiano, best served chilled as a post-carbfest digestivo. But you may be wondering, what exactly is this incredibly strong, citrus-infused pick-me-up?

Il Brutto’s Limoncello Club is now in session every Monday during happy hour. Grab a seat at the bar anytime between 5-7p to learn the secrets behind the signature recipe + peel a few lemons to contribute to the latest batch while you enjoy half off your choice of cocktail, wine, beer or spirit. You’ll walk away with a recipe card to recreate your own version at home + a molto esclusivo Limoncello Club membership pin. After your batch distills for two months, you’ll be invited back in to pick up a bottle of your own brew to take home + reap the (distilled) fruits of your labor.

For design, I wanted to keep the information simple, to the point, almost a little vague and uninterested to stay in line with the voice of the brand. For the pin itself, a simple, solo, non-branded lemon - with "Limoncello Club". Elusive and intriguing enough to entice a passerby to ask, what's Limoncello Club?