Lego.com
LEGO.com was attracting and average of 22 million users online monthly, and the briefing was to create a fresh new look and feel for LEGO.com’s web platform and give it a new personality to stimulate their target audience. They wanted it to be a truly fun and exciting virtual playground that would keep the kids returning to the website, and convey The Spirit of LEGO. I was responsible for the Design Direction of Lego.com and other product websites.