Insurance By Price - Style Guide

Just wrapped up a project for Insurance By Price.

Insurance By Price is an independent insurance divison focusing on health insurance, Medicare, and employee benefits.

The design had to exist in the same space as an existing sister brand which was used to guide our exploration. With the new design I wanted to communicate a few different attributes: loyal, trustworthy, modern, bold and innovative to name a few.

Would love to hear your feedback on this one.