DARE TO TRY WITH FOX

Graduation Project | Amsterdam Fashion Institute | role: Fashion Brander

As a graduate student you create your own assignment. My assignment was based on my passion: cars / racing / motocross. YAY!

This concept book contains conclusions from research on the brand Fox Racing, trends, target group, competitors and communication. Resulting in an effective concept including a design briefing for Fox’s existing lifestyle line to place Fox in today’s fashion market - and create brand awareness among a new target group.