Quote - Ellen Lupton

Plans and the ideas behind the work are fundamental for its success. 💡 _ Sometimes, even though companies invest a lot of money into the design, the final result isn't good enough. Why is that? 🤔 _ It's very important to think hard about where do we put our effort as designers. It's all about thinking, brainstorming, strategy and ideas. 💭🧠 The design work we do, no doubt, remains valuable, and the visual effect is important as well. But designing itself requires a lot of considerations and different variables that affect our work. _ Today, we have a lot of designer colleagues, the sea of strong competitors... How are we gonna stand out from the crowd? 🤷‍♀️ _ Do you have any thoughts about this? How do you feel about today's ideas, innovations, marketing and overall quality of design?