African Rainbow Life — 02
Hello. 👋
We would like to share a client project we completed some time ago for African Rainbow life.
Overview
African Rainbow Life is a forward-thinking insurance provider, targeting low to middle-income clients in South Africa. With the design of a paperless tablet-based app, ARL's advisers can visit clients in their work and home environment to issue insurance policies on the spot. This solution increases access to financial products in the lower-income markets by eliminating the location barrier faced in these communities.
How we helped
It's always a pleasure to create a digital CI for a young new brand! We partnered with Jones&Co. to illustrate a truly South African community of characters. By incorporating these in the UI, we were able to create a friendly and relatable digital identity, while ensuring we keep a strong visual link back to the mother brand, African Rainbow Capital.
Partners:
Jones&Co. (Illustration)
NML (Development)
Our Role:
Branding
UX Design
UI Design
Digital Product Design
More shots coming soon.
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