African Rainbow Life — 01

Hello. 👋

We would like to share a client project we completed some time ago for African Rainbow life.

Overview
African Rainbow Life is a forward-thinking insurance provider, targeting low to middle-income clients in South Africa. With the design of a paperless tablet-based app, ARL's advisers can visit clients in their work and home environment to issue insurance policies on the spot. This solution increases access to financial products in the lower-income markets by eliminating the location barrier faced in these communities.

How we helped
It's always a pleasure to create a digital CI for a young new brand! We partnered with Jones&Co. to illustrate a truly South African community of characters. By incorporating these in the UI, we were able to create a friendly and relatable digital identity, while ensuring we keep a strong visual link back to the mother brand, African Rainbow Capital.

Partners:
Jones&Co. (Illustration)
NML (Development)

Our Role:
Branding
UX Design
UI Design
Digital Product Design

More shots coming soon.

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isoflow.co.za

Isoflow
UX & UI design agency based in Cape Town.
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