SavageBarn Brand Identity, tagline, applications.

Savage Barn is an obstacle order Spartan Race WC clinic located in Pleasanton, California, USA.

My participation in the project.
Research, Ideation, Creative concepts for the logo, tagline, SavageBarn tartan, splash of mud, Brand Guidelines and the whole creative process from the first steps to final delivery.

Key creative points.
The Savage Barn Brand Identity was inspired by the Ancient Scottish warriors and highlands.

The wars, the war cries, the lands, the wetlands, the mud, the tartans, the clans, the traditions and rituals were brought back from ancient Scotland to this project.
The color palette communicates the cloudy Scottish skies, the Californian sun, the lands and more.

The Barn-the graphic signal-has an inclination, communicating how hard, fun and challenging is the SavageBarn warrior's training.
That's why it jumps from the floor when the warriors are training in there.

The result is a strong, colorful, fun, meaningful, versatile Brand Identity.