Evive Relax CBD Cream Package Design

This was a brand identity and packaging project. Evive came to us wanting a clean, fun brand that everyone could appreciate and enjoy.

The mark is a combination of a droplet, a CBD oil reference, and two capital letter E’s, one forwards, one backwards. The E’s are the first and last letter of the name Evive. Between these two E's and inside the brand itself, there is a whole world of CBD goodness for all to enjoy.

We landed on the balanced paring of focus and relax because we felt an experience-based product was more relatable and versatile.

With a calming color scheme and smooth, cloud-like graphics, Evive’s Relax CBD cream is one to melt your stress and aches away after a hard day’s work. You know what you’re getting into with this chill visual.