Sophie and toffee: Art & Craft online store Singapore
ABOUT SOPHIE AND TOFFEE
Sophieandtoffee is a Singapore’s online Market Art & Craft Product supplier. It offers wide range of craft products including craft gifts, molds, embellishments, stickers & films, pearls and bids, glass, fabric, wood and ceramics and more. It also offers decorative items for special occasions and it targets various markets like US, UK, Canada, Australia, US and Singapore. With such huge market, presence, it needs to cater the wide range of audience with variety of products. However, it was not able to display most of the items due to clumsy layout with too much clutter.
NEW CHALLENGES WITH DIT
Sophie and toffee site was dull, visually unappealing with outdated functionality. It wanted to revamp the whole site with a new and fresh look. Furthermore, the company was also looking forward to migrate from their BigCommerce Blueprint theme to stencil framework, while deriving a new selling strategy and implementation. They approached DIT for the same and wanted an excellent user experience design with a highly interactive website that can offer excellent user interface.