Keener Logo Design

The primary user base will be millennials working in or preparing to enter a nursing profession. I researched apps used by this age demographic and apps for nursing professionals. From that research, I determined the Keener logo needed a mark to stand alone for a mobile app along with a wordmark. In the end, we landed on a look that is unique to Keener.

See the full logo discovery/development process attached. I presented this document to the stakeholders for alignment.