From A to Z

From Accountant to Zamboni Driver… ZipRecruiter is the smartest way to hire. ZipRecruiter has helped business owners hire for a variety of industries. No matter what role you need to fill, ZipRecruiter makes hiring faster and easier. -- This pair of contrasting drop caps was fun to illustrate! Crafted for the cover of a direct mail Z fold mailer, they convey the breadth of jobs we help fill. From white collar to blue collar, from traditional jobs that have been around for hundreds of years to newer jobs that were created within the last century. The Accountant drop cap was inspired by money and dollar bills, featuring traditional scroll work and guilloche pattern inside a high-contrast serif. The contrast of this drop cap to the colorful, playful, and modern Z serif that is decorated by a organic flourish inspired by ice skating patterns, show how many different types of roles can be filled on ZipRecruiter.

Once this is produced, I'll try to update this post with the printed piece! It'll feature some nice spot UV gloss and the format further communicates the concept.