Truckhaana - Food & Beverage Logo Design

Truckhaana is a fast food truck offering varieties of South Indian delicacies such as Idli, Vada, Dosa, sambar, chutney and fresh filter coffee. Since their target audience are from all over world, their primary goal was to have a self explanatory brand identity. They chose to express their brand USP - “Slices of Flavors” also through their logo mark. The colors had to be the same as it would give more natural feel. The brand type chosen face is more casual and rounded matching to their informal dining and To-go concept.