Craft Beer Label Design

Competition Brief.
Conceptualise a craft beer and design a label for said beer.

Craft beer name.
No Eyed Deer
The name stemmed from having 'No Idea' what to name the beer. The name also links to the resulting action of being blind drunk, which would be highly possible considering that No Eyed Deer has a slightly higher alcohol % than the average craft beer.

Solution.
An illustration of a deer with no eyes, as represented by the crosses, is the main component of the label design and creates a literal representation of the craft beer's name. The beers slogan of 'The more he drank the less he saw. The less he saw the more he drank.' is also present on the label and gives the craft beer a humorous personality while encouraging more drinking.