digital design language for DETAIL

DETAIL is one of the leading magazines and inspiration database for architects around the world giving them valuable and unique insights into projects of all scopes and sizes. Their case studies are a force to be reckoned with.

We got together and rethought the entire architecture and strategy of all their digital touchpoints leading to a fully refreshed design language. Being aimed at architects we embraced straight geometry, simplicity and bold contrasts. The whole experience comes together in a logic and memorable grid that makes it easy to see the system behind the geometric elements. We embraced typography and white space and included a technical monospace font for the small but important details (no pun intended). A nice homage to the technical perfection they've achieved in their case studies over the last years.

Selected UI animations embracing the iconic and known graphic elements of their editorial design complete the experience.

The new design language will launch in Q2/2020 across all their channels and multiple countries.