Orange is the New Black
Having grown into one of the UK’s leading colocation service providers, Netwise needed a new corporate identity that would better reflect their modern approach to business, global presence and state of the art facilities.
Taking inspiration from the most notable parts of Netwise’s existing brand – namely the primary orange in their colour palette and use of circular graphic elements – Juice London created a new logo and logomark that focused on being bold, confident, contemporary and masculine.
We then developed an identity to sit around the logo, considering colour, typography, composition and iconography, and wrote a comprehensive style guide for Netwise employees to utilise.