Odds On
BetStars, the sports division of the world’s largest online gambling company – PokerStars, asked us to redesign and modernise their existing sports e-newsletter offering.
Sent to a database of over 45,000 customers on a weekly basis, the mailers primarily promote football-related content – made up of match previews, stats, player/manager interviews, news stories and polls – but they also serve to strategically encourage bet placement and brand engagement.
After analysing behaviour, bounce rates, written content and messaging on the existing e-newsletters, we consolidated the type of available content, increased the prominence of high value betting offers and designed a framework that brought hierarchy and improved legibility to the layout.
betstars
betting
football
gambling
information architecture
invision
live odds
pokerstars
prototype
responsive design
sport
ui
user experience
user interface
ux
web
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Posted on
Feb 11, 2020
More by Christopher Butt View profile
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