About this Service
Establish a bold, memorable brand identity that resonates with players and stands out in the competitive iGaming market. From logos to marketing collateral, we craft cohesive visual systems that evoke trust, excitement, and loyalty through culturally nuanced design.
What’s Included
Logo Design: Scalable logos for casino/sportsbook niches with dark/light mode variants.
Custom Iconography: Game-themed icons for slots, poker, and payment methods.
Brand Guidelines: Color palettes, typography systems, and imagery rules.
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Marketing Collateral:
Promotional banners for bonuses/tournaments
Social media ads (Instagram, Facebook, TikTok)
Mobile-responsive email templates
Merchandise concepts (apparel, loyalty cards)
Technology Stack
Design Tools: Illustrator, Photoshop, Figma, Canva, Procreate
3D/Motion: Spline, Adobe 3D Stager, Substance, After Effects, Lottie
Prototyping: ProtoPie, Jitter, Phase
Process
Discovery & Market Audit: Analyze competitors and cultural symbolism.
Concept Design: 1 core brand concept (logo/color/typography).
Asset Development: Icons, patterns, and imagery creation.
Guideline Documentation: Usage rules for all brand elements.
Collateral Design: Campaign-specific visuals across platforms.
Consistency Review: Ensure visual harmony across media.
Asset Handoff: Layered source files and style guides.
