About this Service
Full branding suite to help launch and elevate boutique brands.
I specialize in brand design that straddles the line between contemporary and nostalgic, with a focus on custom lettering and illustrative marks, as well as packaging design. My typical clients are in small-batch food and beverage, hospitality and boutique retail/lifestyle.
I'm committed to creating highly original brand marks that feel authentic to your company and resonate your audience. Let's work together to take your brand to the next level.
Process:
1) I'll have you complete an initial questionnaire via google forms located here: https://forms.gle/bE9TcGFHFp9mEZ227
This will help me understand your brand, company goals, and align on overall direction. If you'd like to submit some Pinterest boards for me to review, that will help with overall direction, or I can submit a few moodboards for you to review.
2) I'll provide three initial concepts for the primary brand mark, which will include the main wordmark and any sub-marks or combination marks as needed.
3) After the primary brand mark is chosen, we'll go through two rounds of revision on the design while considering other key elements such as messaging graphics or spot illustrations that are custom-tailored to your brand and needs.
4) Once the final brand artwork is completed, I'll also provide a color guide and typography suggestions. All final assets will be provided in various formats (PNG, SVG, AI, PDF) in color and black and white. A simple guide explaining brand assets, color, and font suggestions will be provided in PDF format.
