About this Service
We designed a landing page to support the launch of a fitness app MVP — a platform built to deliver personalized workout plans, progress tracking, and cross-device functionality. The goal was to visually present the app’s core features in a clean, structured, and engaging way, while also creating a strong first impression for early users and potential investors. From interface previews to responsive mockups, every detail was crafted to reflect the app’s usability and value.
Project Timeline
Research — 4 hours
Mobile UX — 5 screens — 6 hours
Mobile UI — 5 screens — 10 hours
Illustration — 1 illustration — 1 hour
Landing page UX — 1 page — 4 hours
Landing page UI — 1 page — 8 hours
Animation Mobile + Landing — 12 hours
Client corrections — 4 hours
Summary — 50 hours
Project steps
Client provides the app concept, features, and goals for MVP
Research and moodboard creation with layout, typography, and design tone
Planning and wireframing the landing page structure
Designing app UI elements: workout flows, trackers, avatars
Visual exploration of dark/light themes for clarity and contrast
Mockups prepared for both mobile and smartwatch versions
Sharing the first version and collecting client feedback
Iterating on the landing and app designs
Final approval and handoff of assets
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Delivery of source files: Figma + Assets + Responsive mockups
Ideal for
This format works best for early-stage fitness or wellness apps launching their MVPs and needing a sharp, informative digital presence. The landing page serves not just as a visual teaser but as a storytelling tool that communicates value clearly and quickly. It’s designed to engage first users, attract early adopters, and support product validation. Combining product UI with thoughtful layout and messaging, this approach strengthens both brand and usability from the very start.