B2 B Brand Identity & Guidelines

About this Service

Build a compelling brand that speaks directly to corporate decision-makers. Designed for early-stage B2B ventures, this package establishes trust and credibility through strategic visuals and clear guidelines. Recent studies by LinkedIn show that 62% of B2B buyers finalize their decisions based on brand image—making a strong identity critical for standing out in competitive markets.

Why Choose This Package

  • B2B Focus: Tailored visual identity that resonate with audiences of your B2B brand.

  • Strategic Foundation: In-depth discovery ensures your brand aligns with key market insights.

  • Consistent Execution: A streamlined guidelines document empowers your team to maintain brand integrity.

Deliverables

  • Brand Immersion: In-depth survey and analysis of your value proposition, competitive landscape, and audience insights.

  • 1-Day Workshop: Comprehensive session to clarify brand DNA, target audience, and positioning.

  • Brand Report: Summarizes workshop insights and introduces initial visual territories for brand direction.

  • Logo (logo + wordmark): Creation of a distinctive primary logo and variations tailored to align with your brand identity.

  • Brand Identity: Three distinct design concepts with three revision rounds to refine your visual brand.

  • Brand Guidelines: A concise, easy-to-reference guide for consistent application across all B2B touchpoints.

Tools & File Delivery

  • Figma for all design concepts and final assets

  • Final files in high-resolution (PNG, JPG) and editable Figma formats

  • (Note: Font and stock photo licensing fees are not included.)

From $25,000
Concepts and revisions: 3 concepts, 3 revisions
Project Duration: 6 weeks