About this Service
1. Brand Definition Workshop (2-3 Hour Session)
In this collaborative session, we’ll craft your brand’s identity by defining six key pillars:
a. Brand Essence – Describing your brand in a nutshell.
b. Brand Values – Capturing the internal values and ethos driving your brand.
c. Target Market – Shaping a positive and aspirational view of your ideal customer.
d. Tone of Voice – Establishing how your brand communicates across all touchpoints.
e. Emotional Connection – Pinpointing the feelings your audience experiences when engaging with your brand.
f. Core Value – Highlighting the tangible and intangible benefits you offer. This process culminates in a creative brief that forms the foundation of your brand.
2. Brand Design Development We begin by assessing your existing visual identity, including your logo, color palette, and typography. The process includes:
Presenting three logo concepts initially in black and white to focus on the core idea.
Refining the selected direction with typography, color variations, and potential iconography.
Delivering a cohesive visual identity package, including Pantone and web color codes, logo structure, and other brand elements.
Quick Overview:
1.1 Core Branding Elements:
Logo, iconomark, and any accompanying symbols.
Typography and color palette system.
1.2 Digital Communication Toolkit:
Social media templates and content guidelines.
1.3 Brand Guidelines:
A comprehensive brand book to ensure consistency across platforms.
