About this Service
The process focuses on key aspects of visual branding such as:
1. Brand Discovery: Research the brand's values, target audience, market position, and business goals.
2. Mood Board Creation: Gather visual inspiration and create mood boards to establish the desired aesthetic and tone.
3. Logo Design: Develop the primary logo and any necessary variations, ensuring they align with the brand's essence and goals.
4. Color Palette Selection: Choose a color palette that reflects the brand's personality and resonates with the target audience.
5. Typography Selection: Choose fonts that complement the logo and align with the desired visual aesthetic.
6. Imagery and Graphic Elements: Create or select supporting graphics, illustrations, and photography that help tell the brand's story.
7. Brand Guidelines: Develop a comprehensive set of brand guidelines that outline proper usage of all visual elements, ensuring consistency across all touchpoints.
8. Application and Mockups: Apply the visual identity to various marketing materials, such as business cards, packaging, website design, and social media graphics.
We can schedule a 30-minute meeting for an in-depth brief examination.
