Brand Essentials

About this Service

Foundational Brand Identity

Are you launching a new business or seeking to elevate your existing brand's visuals? The BRAND Essentials package is designed for entrepreneurs in the early stages or established businesses aiming to refine their brand identity. This package provides the essential design elements and foundational strategy needed to confidently launch or propel your brand to the next level, positioning you to attract your dream clients. This is a 1:1 service, ensuring you receive dedicated attention as one of only two brand clients I work with per month.

Deliverables:

  • Strategic Foundation:

    • Comprehensive Branding Questionnaire

    • Creative Direction

  • Visual Identity:

    • Logo Suite: 2 or more logo variations

    • Icons, Illustrations, and/or Patterns* (as needed)

    • Font Suite & Color Palette

    • Brand Book (Brand Style Guide)

  • Brand Assets:

    • Up to 2 Brand Assets (e.g., business cards, branded templates, social media templates)

  • Refinement:

    • 2 Rounds of Refinements

Process and Communication:

The design process begins with a deep exploration of your talent and work, allowing us to rediscover the unique story and core meaning behind your product or service. Next, we’ll draw inspiration by creating a mood board that encapsulates the essential look and feel of your brand, establishing a clear visual direction for your message. From this foundation, we’ll develop a distinctive visual identity, including your logo, color palette, typography, textures, images, and graphics, all designed to resonate with your audience. Throughout this process, we’ll likely go through 1-2 rounds of refinement to ensure the concepts reach a place where you feel confident and excited. Finally, we’ll apply your visual branding to the assets included in your selected package, such as stationery, social media templates, and other materials, to authentically express your brand's essence.

From $2,500
Concepts and revisions: 1 concept, 5 revisions
Project Duration: 2 weeks