About this Service
Comprehensive Brand Identity Package —
This service is designed for established businesses or startups seeking a complete branding system that goes beyond the basics to create a robust brand image.
What’s Included
This package includes:
Multiple logo variations (horizontal, vertical lockups, and monochrome versions).
An expanded color palette (primary and secondary colors, along with usage guidelines).
A comprehensive typography set (primary and secondary typefaces, with usage guidelines).
Look & Feel design of key brand collateral (e.g., business cards, letterhead, social media profile graphics, and potentially one merchandise item like a T-shirt or tote bag).
Importantly, this package also includes a detailed Brand Guidelines document (20+ pages) that covers:
Summary of brand mission and values.
Logo usage do’s and don’ts.
Specifications for color and typography.
Imagery style guidance (photography or illustration style).
Iconography or graphic element styles.
Examples of the brand in use.
This guide is provided to empower the client's team to apply the brand consistently in the future.
Deliverables
You will receive a comprehensive brand asset package that includes:
All logo files (in various formats and lockups).
Color and font files or specifications.
The Brand Guidelines PDF.
Brand look & feel applications for swag and social media.
What’s Not Included
This package does not cover:
Naming development or full marketing copy.
Extensive market research (we assume some brand strategy is either already provided or done separately if needed).
Implementation beyond design (e.g., printing business cards, which will be handled by the client or another printer).
Templates and editable files for swag or social media applications.
Website design and development (this falls under web design services, although the visual branding will inform the web design).
Timeline
The full identity development will take approximately 10-12 weeks, considering the additional scope and documentation. This timeline can be adjusted based on the client’s responsiveness and the number of collateral pieces.
Note
Both branding services emphasize a creative process that begins with understanding the brand’s story and values. This includes moodboard creation, iterative design, and close collaboration with the client. We ensure that the final identity aligns with the client’s target audience and goals. Entrecasa’s experience with both simple and complex branding (from lean startups to large foundations) allows us to tailor the package as needed.
