Job Details

Graphic Designer / Content Creator

Graphic Designer / Content Creator

Location: On-site – Holmdel, NJ (Local candidates only) Employment Type: Full-Time Reports To: Director of Marketing Company: Iconic Candy LLC Compensation & Benefits: $65,000 – $85,000 + Health Insurance

About Iconic Candy

At Iconic Candy, we don’t just make candy — we revive it. We specialize in bringing back the nostalgic favorites you grew up with, and reimagine them for a new generation. From Creme Savers to Retro Sours, Bubble Jug, Squeeze Pop, Ouch!, and more, we live at the intersection of newstalgia, bold flavor innovation, viral storytelling, and culture-first brand building.

We are a fast-growing, family-owned CPG brand with national distribution and a passionate, expanding fanbase. As we scale into our next chapter, we’re searching for a multi-talented creative who can bring bold ideas to life across retail, digital, and social platforms.

This role blends design, content creation, photography, videography, and digital creativity. You’ll bring our brands to life visually across retail displays, packaging concepts, social media, TikTok/Reels content, website assets, email marketing, and digital storytelling.

KEY RESPONSIBILITIES

1. Graphic Design (Retail + Digital)

Design compelling visuals for packaging, retail displays, shelf talkers, endcaps, POS signage, trade show graphics, and sell sheets
Create standout digital assets for social media, website banners, emails, ads, product launches, and brand campaigns
Maintain and evolve the visual identities for each Iconic Candy brand
Produce clean, production-ready files for print & digital vendors
Ensure consistency across all consumer, retail, and B2B touchpoints

2. Content Creation (Photo + Video)

Plan, shoot, and edit high-quality product photography (lifestyle, flat lay, in-use, seasonal)
Film and edit short-form TikTok and Reels content aligned with current trends
Style, light, and stage products for creative shoots
Capture behind-the-scenes, UGC-style moments, and trend-led concepts
Manage, organize, and archive a digital library of content assets

3. Social Media Creative Support

Work with the Director of Marketing to execute content calendars
Produce daily/weekly creative assets for TikTok, Instagram, Facebook, YouTube
Assist with posting, scheduling, and optimizing content
Brainstorm fresh, fun, and viral video ideas aligned with brand tone
Support influencer & partnership content needs

4. Website & Digital (Retail + DTC)

Assist with website design updates, page layout, and visual optimization on Shopify
Create and update product images, 3D renders, and promotional banners
Design digital assets for both DTC and B2B retail partner portals
Ensure content is optimized for mobile and responsive formats
Support creation of digital catalog pages and retailer marketing kits

QUALIFICATIONS

3–7 years experience in graphic design + content creation (CPG/food/bev a plus)
Expert in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere, Lightroom (After Effects a strong plus)
Strong photography + videography skills, including lighting and editing
Experience creating content for Instagram, TikTok, YouTube, and social-first formats
Solid understanding of brand identity, layout, typography, color, and composition
Familiarity with Shopify, Canva, Klaviyo, or similar tools is a plus
Able to thrive in a fast-paced, creative, entrepreneurial environment
Highly organized, detail-oriented, and able to manage multiple deadlines
Must live within commuting distance of Holmdel, NJ and be available on-site daily
Must provide a portfolio with relevant social, photo, video, and design work