Head of Design

We’re a Web3-driven crypto casino and sportsbook building the future of on-chain entertainment combining cutting-edge design, decentralised technology, and immersive gameplay.  Our products let players bet, play, and earn seamlessly across casino and sportsbook experiences, powered by crypto and built for the next generation of digital users.   

We’re scaling fast and need a Head of Design to own our visual language, product polish, and creative direction end-to-end — across both brand and product.  This role is in our Product & Creative department, reporting into the Founder / CPO.

 As Head of Design, you’ll be responsible for shaping the creative and product design vision across all touchpoints — from casino and sportsbook interfaces to campaign visuals and loyalty experiences.   

You’ll lead, mentor, and grow a small but high-impact team (UI/UX, Motion, and Brand designers), while remaining close to the work — guiding both strategy and craft.  This role is perfect for a player-coach design leader who can move seamlessly between hands-on product design, high-level creative direction, and day-to-day collaboration with Product, Marketing, and Development.

 KEY RESPONSIBILITIES

1.       Product & UI Leadership

·       Define and evolve the visual and interaction design across casino, sportsbook, wallet, and onboarding flows.

·       Lead creation and maintenance of the design system (tokens, components, themes, motion).

·       Partner with CPO, PMs, and Front-End to ensure exceptional UI/UX fidelity and performance.

·       Translate user data, retention insights, and A/B test results into design optimisations.

2.       Brand & Creative Direction

·       Own and evolve the brand identity, ensuring consistency across product, marketing, and social channels.

·       Guide creative for campaigns, partnerships, and promos — ensuring every asset feels premium and on-brand.

·       Build a brand design playbook (visual language, motion style, tone of voice alignment).

·       Collaborate with the marketing team to align product visuals with promotional storytelling.

3.       Team Building & Culture

·       Recruit, mentor, and manage designers (UI, Product, Motion, Brand).

·       Establish a high-performance design culture based on craft, clarity, and collaboration.

·       Build processes for feedback, design reviews, and creative ops (e.g., Jira, Figma libraries, naming conventions).

·       Champion design thinking within the company — help product and marketing teams speak a common creative language.

REQUIREMENTS

·        6–10 years in Product / Visual / Creative Design, with at least 3 years in a leadership role.

·        Proven experience building or leading design systems for high-growth digital products.

·        Deep knowledge of UI/UX principles, responsive design, and motion for web/mobile.

·        Exceptional command of Figma (components, tokens, documentation).

·        Eye for brand coherence and narrative — you can make crypto look premium, not gimmicky.

·        Experience collaborating directly with developers, product owners, and marketers.

·        Solid understanding of conversion-driven design in gaming, fintech, or crypto verticals.

·        Passion for innovation in crypto, gaming, or digital culture.

·        Experience in casino / sportsbook UI or entertainment products.

·        Background in motion design or 3D aesthetics.

·        Familiarity with Web3 wallet UX, token utilities, or NFT mechanics.

·        Strong understanding of data-informed creative (A/B testing, NPS, retention design).

 WE OFFER:

·        Competitive salary & performance incentives

·        Employee incentive plan / token participation (where applicable)

·        Ownership of creative direction for a flagship Web3 brand

·        Freedom to shape the design culture and team from the ground up

·        Opportunity to scale into Creative Director / VP Design as we grow

·        Work with a passionate, global team of builders rethinking the future of gaming