Reader Deck Designer – HoldCo/ETA
Who Usually Fails
We’ve reviewed over 250 applications. and so far all have failed.
Most were trained in startup pitch culture and it shows:
Gradient blobs
Founder hype
“Clean” visuals with zero structure
Decks built for emotion, not investor logic
They collapse the moment real complexity appears, especially at Slide 6, where we explain how Verdira controls a regulated clinic post-close.
Who We’ll Still Consider
You can have pitch deck experience, but only if you’re moldable and serious.
We’ll consider you if:
You’ve built decks, but hated the fluff
You’ve worked in capital, but know this is different
You’re ready to study, adapt, and execute under pressure
You treat design as structured thinking, not decoration
You research before you apply
We don’t care about pedigree, but we do care if you can think clearly and build trust structurally.
What Verdira Is And Why It Changes the Design
Verdira is a HoldCo which is a permanent healthcare acquisition company.
We operate under ETA (Entrepreneurship Through Acquisition) which means, buying real clinics from retiring doctors and running them long-term.
1We’re not a startup and don’t raise into a dream. We buy cash-flowing clinics, then scale them through regulatory compliance and operational systems.
Our structure uses:
MSOs (Management Services Organizations)
PLLCs (Professional Limited Liability Companies)
CPOM (Corporate Practice of Medicine) compliance strategies
Deal-by-deal SPVs, not blind pools or funds
Why this matters for your design:
This isn’t a pitch, it'ss a system and the deck must show:
Who owns what
Who controls operations
How money flows
How structure protects compliance and investor control
All in a calm, compressed, legal-grade visual system
What Is “Slide 6”?
You won’t see our deck yet until you've been selected for an interview.
So here’s what Slide 6 actually is:
It’s the center of gravity in our reader deck.
It must visually explain:
How Verdira legally controls a clinic post-close
How ownership is split between PLLC and MSO
How CPOM compliance is preserved
How revenue flows state by state
How structure protects Verdira, the physician, and the investor
All in one visual without narration, extra context and It must survive alone.
This is the test and as already said, everyone else has failed it.
Before You Apply: Research First
If you don’t know what these terms mean, you’ll fail:
CPOM
MSO
PLLC
ETA
HoldCo vs Fund vs Startup
Reader Deck vs Pitch Deck
We don’t expect mastery, but we do expect you to study before applying.
The people who succeed here are the ones who learn fast and execute clean.
The Vip Sitaraman Standard
Before you apply, study this: folio.sitaraman.vip
Vip is the benchmark, not for aesthetics, but for compression under legal pressure.
His decks:
Deliver one idea per slide
Compress financial and structural complexity
Respect heavy copy and make it breathe
Use whitespace and pacing to control cognition
Survive LP and GC review
Look at Equulus, it’s text-heavy and still works.
Because every block earns its place, structure leads attention, nothing is decorative and nothing wastes trust.
Why Most Designers Still Fail, Even After Research
Even after reviewing Vip’s work, most designers still fall into tunnel vision.
They:
Focus on styling instead of structuring
Treat copy as a placeholder instead of a constraint
Lead with typography and trend, not logic
Try to make the slide “feel good” instead of proving something undeniable
And worst of all: They ignore the fact that this deck has to survive without narration. If your slide needs explaining, it fails. You’re not here to decorate. The job is to make structure visible.
This is where almost everyone breaks, so if you can’t break that instinct, don’t apply.
The Test: Slide 6 MSO/PLLC Control Model
We give you:
Locked legal copy
Diagram and control context
Real investor prompt
You deliver:
One slide
Showing ownership, control, and compliant revenue flow
That works without narration
Test Rate: $150 If passed: You lead the full 18-slide deck ($5K–$6.5K)
How to Apply
Include:
A portfolio or artifact that shows how you think: it can be a brand, editorial, deck, or layout logic
A short note on why this challenge matters to you
Your answers to the 5 required questions below
The 5-Question Filter
1. How do you handle legal or structural complexity in slide design? (We’re talking CPOM, equity, seller notes, not pitch fluff.)
2. Which Vip deck did you study, and why does it work? (Looking for analysis of structure, clarity, tone, and investor psychology.)
3. Why are you drawn to ETA and the Silver Tsunami? (We want someone who gets the moment, not just the visuals.)
4. Where do you get inspiration from? (Looking for serious design thinkers, not “Pinterest and vibes.”)
5. What’s the biggest mistake you’ve seen in pitch deck design for serious capital raises? (This separates stylists from people who’ve built decks that closed money.)
Do Not Apply If:
You need to “own the story”
You rewrite legal copy to make the visuals fit
You haven’t researched CPOM, MSO, PLLC, ETA, or HoldCos
You think pitch energy = clarity
You aren’t willing to work under structural constraints
This Role Is For You If:
You believe design should compress truth
You’re ready to think harder, not just style faster
You’ve been waiting for a deck that actually matters
You want to define the next visual standard for HoldCos
You know how to make a slide undeniable
About Verdira
We’re a permanent healthcare acquisition platform.
Our first deal, a $1.5M ophthalmology clinic, is under legal close, fully financed by a national bank
APA, CSA, MSA, sublease, seller notes are all already drafted
Deck copy is final, legal-reviewed, and structurally locked
Raise is post-close, not speculative
This is not a demo, nor a design for show. It's a structure made visual and to be pressure-proof.
Best,
Marcus CEO & Founder - Verdira
