Nordic Ice Logotype

February 19, 2020

In conjunction with creating a new logo for Nordic Ice, I also updated the logotype, which at the time felt extremely dated and had been visually degraded through decades of use. My goal was to modernize the letterforms with bolder and ...

Best One Yet Visual Elements

February 07, 2020

I've had a blast creating visual assets for Best One Yet, a local vegan ice cream company. These elements will be sprinkled throughout the packaging to add color and energy.After several rounds of exploration, I committed to using just f...

Peanut Butter Brownie Flavor Illustration

October 29, 2019

Another flavor illustration for our local vegan ice cream company called Best One Yet. For this composition, I wanted the artwork to feel as gooey as the ingredients, while also sneaking the shape of peanuts into the upper negative space...

Botanic Gardens Layout

September 30, 2019

Here's another preview of a project I'm working on with the city of Denver. This composition was created entirely in Illustrator using live traced versions of my ink illustrations and fonts from Fort Foundry.

City Bean Brand Exploration

January 03, 2019

This identity was part of an early exploration for City Bean Roasters in LA, but wasn't selected for the final execution.

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Dan Lehman | QRS Creative