I repositioned Coffee Circle in a way that speaks to the curious. Inviting their followers to join them on a journey to find the best coffees worldwide.
Respecting Coffee Circle’s history and community I kept the "wiff" as a mark and only gave it a little more room in comparison to the original. The wordmark became a classic geometric sans serif.
Coffee Circle did a strategic repositioning and to address that the brand had to change as well. A new UX is driving the curious customers and the stories behind the coffee are coming to the forefront.
Brand repositioning for Coffee Circle. UX improvements: Introducing new modules that are engaging with the user. Coffee Circle’s persona is curious and nerdy when it comes to coffee. By providing more background stories and detailed info...